The brain as a business model
Duration: 8 mins 49 secs
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| Description: | Professor Ed Bullmore, Cambridge Department of Psychiatry, and Director of the Behavioural & Clinical Neuroscience Institute, says there exist useful analogies between the world of neuroscience and the world of business and risk. You can build a better business model through understanding the brain, he argues. |
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| Created: | 2011-01-06 10:41 | ||||
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| Collection: |
Centre for Risk Studies
Cambridge Judge Business School Discussions on Risk |
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| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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