Which customer and why does it matter?

Duration: 53 mins 29 secs
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Description: Full lecture with Q&A: Pamela Hartigan, Director of the Skoll Centre for Social Entrepreneurship, Said Business School and Howard Chase, R&D Director, Enval, and Head of the School of Technology, Professor of Biochemical Engineering, Department of Chemical Engineering and Biotechnology, University of Cambridge, speaking at the Enterprise Tuesday lecture series in October 2010.

Whose problem are you going to solve? Whose needs are you going to meet? The big challenges are to do with environment and social inclusion. Do these provide opportunities for new ventures and for you?
 
Created: 2011-12-12 16:24
Collection: Centre for Entrepreneurial Learning - Customer Needs and Focus
Publisher: Centre for Entrepreneurial Learning
Copyright: Centre for Entrepreneurial Learning
Language: eng (English)
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