Why do we do it?

Duration: 2 mins 2 secs

Share this media item:

Embed this media item:

<iframe width="_width_" height="_height_" src="https://sms.cam.ac.uk/media/1397430/embed" frameborder="0" scrolling="no" allowfullscreen></iframe>

Choose size:

About this item

Available Formats

About this item

Description:	8/12: Why do we do it?. Lecture from the Enterprise Tuesday session on 6th November 2012 chaired by CfEL Director, Dr Shai Vyakarnam with guest speakers Professor Sir Richard Friend, Dr. Simon Bransfield Garth and Dr Seena Rejal A central question in entrepreneurship is when and how do people recognise an opportunity that is worth pursuing? Should it be ideas that are evident in the market place based on alertness? Should it be about deep research that leads to ideas of how to disrupt markets? And when should we pursue them? Is it only when they offer watertight business cases or when they get us excited? In other words, what is the typical anatomy of an opportunity? One of the more popular definitions of entrepreneurship is by Prof Howard Stevenson at Harvard Business School: “It is that an opportunity is pursued regardless of access to resources.” This may well apply to some opportunities but can it also apply to the translation of deep research into commercially viable products and services? This question was examined at the first Enterprise Tuesday session of the 2012/2013 series through a live example, Eight19, a “hot” Cambridge company and the third start-up of Prof Sir Richard Friend, Cavendish Professor at the University of Cambridge. Eight19 has plastic solar technology that can revolutionize lives of people who are “off-grid”. The game changer is a printable plastic solar cell that is extremely affordable and scalable. The guest speakers are members of a top team both in terms of scientific research and commercialisation. Professor Sir Richard Friend is co-presenting with Dr. Simon Bransfield Garth, CEO of Eight19 who has deep experience of taking disruptive technology to market and a PhD in Engineering from St Johns College. They will be joined by Dr Seena Rejal, who has a strong track record too including time at the Clinton Climate Initiative, and was Chairman of Cambridge University entrepreneurs when he was a PhD at Cambridge.

Description:

8/12: Why do we do it?. Lecture from the Enterprise Tuesday session on 6th November 2012 chaired by CfEL Director, Dr Shai Vyakarnam with guest speakers Professor Sir Richard Friend, Dr. Simon Bransfield Garth and Dr Seena Rejal

A central question in entrepreneurship is when and how do people recognise an opportunity that is worth pursuing? Should it be ideas that are evident in the market place based on alertness? Should it be about deep research that leads to ideas of how to disrupt markets? And when should we pursue them? Is it only when they offer watertight business cases or when they get us excited? In other words, what is the typical anatomy of an opportunity?

One of the more popular definitions of entrepreneurship is by Prof Howard Stevenson at Harvard Business School: “It is that an opportunity is pursued regardless of access to resources.” This may well apply to some opportunities but can it also apply to the translation of deep research into commercially viable products and services?

This question was examined at the first Enterprise Tuesday session of the 2012/2013 series through a live example, Eight19, a “hot” Cambridge company and the third start-up of Prof Sir Richard Friend, Cavendish Professor at the University of Cambridge. Eight19 has plastic solar technology that can revolutionize lives of people who are “off-grid”. The game changer is a printable plastic solar cell that is extremely affordable and scalable.

The guest speakers are members of a top team both in terms of scientific research and commercialisation. Professor Sir Richard Friend is co-presenting with Dr. Simon Bransfield Garth, CEO of Eight19 who has deep experience of taking disruptive technology to market and a PhD in Engineering from St Johns College. They will be joined by Dr Seena Rejal, who has a strong track record too including time at the Clinton Climate Initiative, and was Chairman of Cambridge University entrepreneurs when he was a PhD at Cambridge.


Created:	2013-01-29 14:34
Collection:	Centre for Entrepreneurial Learning Centre for Entrepreneurial Learning - Opportunity Recognition
Publisher:	Centre for Entrepreneurial Learning
Copyright:	Centre for Entrepreneurial Learning
Language:	eng (English)

Available Formats

Format	Quality	Bitrate	Size
MPEG-4 Video	450x360	1.92 Mbits/sec	29.37 MB	View	Download
WebM	450x360	524.12 kbits/sec	7.81 MB	View	Download
Flash Video	480x360	562.97 kbits/sec	8.38 MB	View	Download
Flash Video	320x240	502.11 kbits/sec	7.48 MB	View	Download
iPod Video	480x360	502.88 kbits/sec	7.49 MB	View	Download
iPod Video	320x240	471.45 kbits/sec	7.02 MB	View	Download
QuickTime	384x288	845.99 kbits/sec	12.60 MB	View	Download
QuickTime	320x240	229.27 kbits/sec	3.41 MB	View	Download
MP3	44100 Hz	249.99 kbits/sec	3.72 MB	Listen	Download
Auto *	(Allows browser to choose a format it supports)