CSR boosts national competitiveness

Duration: 7 mins 51 secs
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Description: Corporate Social Responsibility (CSR) can significantly increase national competitiveness and there is even greater benefit for those countries with a low innovation record, according to recent research by Dr Christos Pitelis and Dr Ioanna Boulouta.

Countries with low records of creativity, when compared with high innovators, stand to benefit more by implementing nationwide CSR-based positioning strategies.
 
Created: 2013-04-03 17:15
Collection: Cambridge Judge Business School Discussions on Corporate Governance & Ethics
Publisher: Cambridge Judge Business School, University of Cambridge
Copyright: Cambridge Judge Business School, University of Cambridge
Language: eng (English)
Credits:
Producer:  Michael Robinson
Author:  Dr Christos Pitelis
Author:  Dr Ioanna Boulouta
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