Bovril - A meat flavoured monologue
Duration: 11 mins 9 secs
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| Description: |
The makers of the beef extract called Bovril were pioneers in the dark arts of marketing. Cambridge University historian Lesley Steinitz explains how that famous black gloop won a cherished place in the heart of the nation.
A century and a half ago, a revolution took place in the food industry. A boom in the urban population fuelled a need for the mass production of affordable, non-perishable foodstuffs sold in cans and jars. Advances in processing and manufacturing collided with a burgeoning interest in science: the result was the emergence of branded convenience foods, cleverly marketed as nourishing and nutritious. |
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| Created: | 2014-03-21 11:17 |
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| Collection: | Research Horizons |
| Publisher: | University of Cambridge |
| Copyright: | University of Cambridge |
| Language: | eng (English) |
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