Creating Value Through Customer Services Conference - Zoetis - Creating Value and an Enriched Customer Experience with Services in the Pharmaceutical Animal Health Industry
Duration: 10 mins 31 secs
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| Description: | Conversation with Alejandro Bernal, EVP and Group President Strategy, Commercial and Business Development, Zoetis, about his keynote presentation during the Cambridge Service Alliance Industry Day Conference, at Cambridge Service Week 2015 - 'Creating Value Through Customer Services: in a world of data enabled ecosystems' |
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| Created: | 2015-10-13 12:17 |
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| Collection: | Cambridge Service Alliance |
| Publisher: | University of Cambridge |
| Copyright: | Angela Walters |
| Language: | eng (English) |
| Keywords: | Zoetis; Animal Health; servitization; |
| Abstract: | Zoetis, set out a very unifying theme and that was that organisations help their customers to do great things, or their customer’s customers to do great things. In an extract from podcast, Alejandro says:
“We are committed to having a very close communication with our customers because of our scale. The relationship we have with customer is our number one objective, we want to understand their needs and find out how we can help them do what they do and how we can help them grow their business so that their business or their customers business grows too. "We believe that our commitment to the use of our medicines and the direct support and services we offer to our customers can produce more quality food in a more efficient way, because they are raising healthy animals, and they are also enjoying healthier pets for longer periods. By detecting diseases sooner and treating them effectively we are also contributing to animal welfare. We clearly are very committed and very passionate about our investment in continuing to develop and support our medicines which will support animal health in livestock and also in companion animals. Through our field force and our relationships with our customers, we can understand how to make that a journey where everyday animals will have access to the best medicines and we will support our customers in delivering those medicines to them. The increased speed of the development of technology is something that as a company we are realising now. This is an important component of the product that we offer our customers because it compliments extremely well the value that we bring to them through the medicines that we develop to prevent and treat disease.” |
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