Mix and match
Duration: 6 mins 56 secs
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About this item
| Description: | Piecing together building blocks for business success is a better way of proceeding than following traditional guru thinking says Jack Keenan CEO of Grand Cru Consulting Ltd. |
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| Created: | 2010-06-15 11:57 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Credits: |
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| Abstract: | Rigid models for business theory need to be rethought says Jack Keenan |
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