New thinking required
Duration: 8 mins 19 secs
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| Description: | If you set out to describe the myths of guru business thinking you need supporters. Here Professor Alan Rugman says why he thinks new thinking is needed. |
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| Created: | 2010-06-15 11:59 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Credits: |
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| Abstract: | "Brilliant" is how Professor Alan Rugman describes the new book "International Business Strategy" by Professor Alain Verbeke |
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