Not all you read is true
Duration: 13 mins 52 secs
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| Description: | Not everything you read in management thinking is true in fact guru advice needs an overhaul says Professor Alain Verbeke in his new book and Professor Peter Buckley agrees it's time to rethink. |
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| Created: | 2010-06-15 12:01 | ||||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||||
| Language: | eng (English) | ||||||
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| Abstract: | Business guru thinking is leading us up the wrong path says Professor Alain Verbeke and Professor Peter Buckley agrees. |
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