From national to global
Duration: 19 mins 48 secs
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| Description: | From National to Global: Maurice Levy Chairman and CEO of Publicis Groupe and Kevin Roberts, Chairman and CEO of Saatchi and Saatchi are definitely "opposites" who attract. Together they have built up a successful global brand which dominates the world of advertising. It was, says Maurice ,a "simple" vision to value our "people" and to trust in them. Now the Publicis Groupe is one of the world's top four leading advertising and communications organisations. Maurice Levy speaks about his agency, his views on building a brand and multinational company in the age of globalization and his opposite half and "twin mind" Kevin Roberts. |
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| Created: | 2010-06-15 14:54 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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| Abstract: | Maurice Levy Chairman and CEO of Publicis Groupe speaks about his agency, his views on building a brand and multinational company in the age of globalization and his opposite half and "twin mind" Kevin Roberts. |
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