A new world order
Duration: 13 mins 31 secs
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| Description: | Kevin Roberts, CEO, Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge from this will be those who are able to emotionally inspire others, and re-introduce trust in a world of uncertainty and fear; they will be able to capture the power of language, they will be, like Barack Obama, the storytellers. Kevin Roberts explains why he believes the revolution will begin with language. |
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| Created: | 2010-06-15 15:45 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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