Can human behaviour be quantified?
Duration: 12 mins 41 secs
Share this media item:
Embed this media item:
Embed this media item:
About this item
| Description: | Rory Sutherland, Vice-Chairman of Ogilvy Group, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he asks, with 'subjectivism'? |
|---|
| Created: | 2010-06-18 11:40 | ||||
|---|---|---|---|---|---|
| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Credits: |
|
||||