Maxims, myths and making it happen – Strategic marketing for start ups
Duration: 10 mins 30 secs
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About this item
| Description: | Dorothy Briggs, a marketing consultant with experience of tech companies, encourages entrepreneurs to think from the customers perspective and develop products that customers want or need in order to be successful in the market place and to enable business growth. This talk is part of CfEL’s Entrepreneurs and Experts series. |
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| Created: | 2010-06-29 12:26 |
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| Collection: |
Centre for Entrepreneurial Learning - Entrepreneurs & Experts Podcast Series
Centre for Entrepreneurial Learning - Marketing and Sales Entrepreneurs and Experts |
| Publisher: | University of Cambridge |
| Copyright: | Centre for Entrepreneurial Learning |
| Language: | eng (English) |
Available Formats
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