The secret to paid-for online content is quality
Duration: 4 mins 36 secs
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| Description: | Good quality journalism will win the battle for audiences in the new digital age, says Professor Mathias Döpfner of Axel Springer. He believes the newspaper industry is now moving in the right direction to charge for online content. |
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| Created: | 2010-12-16 16:14 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Media, Arts & Culture | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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