Market research and marketing
Duration: 20 mins 37 secs
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Description: | A lecture by Laila Lotfi (Head of Product Marketing, Red Gate Software). The talk was given on 1 March 2012 and was part of the fifth session in the series of Empowered Employability lectures, organised by the Institute of Continuing Education, and covering good business practice with a focus on science entrepreneurship. |
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Created: | 2012-05-24 12:55 | ||||
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Collection: | Empowered Employability lectures | ||||
Publisher: | University of Cambridge Institute of Continuing Education | ||||
Copyright: | University of Cambridge Institute of Continuing Education | ||||
Language: | eng (English) | ||||
Keywords: | science; marketing; market research; | ||||
Credits: |
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Abstract: | This session critically examines how companies position themselves in a market, through use of market intelligence, strategic brand/product management, and building a customer base. |
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