Introduction to marketing
Duration: 30 mins 5 secs
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| Description: | A lecture by Dr Eden Yin (University Senior Lecturer in Marketing, Judge Business School). The talk was given on 1 March 2012 and was part of the fifth session in the series of Empowered Employability lectures, organised by the Institute of Continuing Education, and covering good business practice with a focus on science entrepreneurship. |
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| Created: | 2012-09-03 17:23 | ||||
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| Collection: | Empowered Employability lectures | ||||
| Publisher: | University of Cambridge Institute of Continuing Education | ||||
| Copyright: | University of Cambridge Institute of Continuing Education | ||||
| Language: | eng (English) | ||||
| Keywords: | marketing; science; Entrepreneurship; | ||||
| Credits: |
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| Abstract: | This lecture explains the theory behind marketing and explores some practical applications. |
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