Film industry should rethink its values
Duration: 9 mins 44 secs
Share this media item:
Embed this media item:
Embed this media item:
About this item
| Description: | Dr Hadida has created her own 'Bridge Video' to communicate her research and believes the industry should step away from box office-driven evaluation to take in wider dimensions of a movie's overall performance. She suggests that box office receipts remain the focus because they are immediate, reliable and easy to collect when a film's actual profitability - overall cost against overall revenue - is neglected in favour of early theatrical revenue. |
|---|
| Created: | 2012-09-25 13:57 | ||||
|---|---|---|---|---|---|
| Collection: | Cambridge Judge Business School Discussions on Media, Arts & Culture | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Credits: |
|
||||