Shifting paradigms
Duration: 18 mins 40 secs
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| Description: | The film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. Parminder Vir, OBE, Executive Producer and Media Consultant, believes this shift requires a re-think, especially by the West, of market entry strategies which take into account different cultures and different rhythms. |
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| Created: | 2010-06-15 12:28 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Media, Arts & Culture | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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| Abstract: | The film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. This shift requires a re-think of market entry strategies, says Parminder Vir. |
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